khalm design
HOW TO USE THE MEDIA
An outline guide on how to use the main media channels
How and where you can connect with your audience
Website
Your shop window to the world.
Essential it is professional and clear.
This media needs new content constantly. 70% of users click on organic/natural listings.
Your website needs to be up-to-date and updated on a consistent basis.
Who are your target audience?
What are they looking for?
What are they interested in?
If you are not website-literate or have time constraints, then partner with a website company – this will ensure that your site is up to date in terms of links/connections/search engine requirements etc.
Linked in
This is the world’s largest professional network on the internet. Used for recruitment, and also for informing your audience and network about developments in your business, your thoughts on industry questions, and your employees’ stories. Story-telling and human interest is always powerful on this particular medium.
With over 750M members, use LinkedIn to
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boost your profile
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build brand awareness
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increase your networking pool.
X (Twitter)
X is a fast-paced social network. Another important platform, but there is a limit to the size of the post. As new content is being generated constantly it is easy for Tweets to get lost, or never be seen.
X (Twitter) should be used for:
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Sharing quick business tips
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Trending news with your audience
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Short snapshots of your work
To get the best out of this medium you need to post more frequently, and therefore you need to have time and resource.
If you want to use Facebook - have a company page, as well as personal pages for key employees. Company material can then be shared by all.
Facebook is the most widely used social media platform in the world – 2.3 billion active monthly users. Note that its demographic is 65% adults 50-64 – with declining popularity among younger generations.
98% of users access Facebook through a mobile phone.
Facebook is a tool that:
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Helps to build a brand through personal recommendation
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Offers direct communication with a target group/audience
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Provides a fast method of giving out information
An option if you are looking to engage your followers over the longer term.
Printed Media
Printed media offers a tangible way to engage with your audience, creating a lasting impression digital formats can't achieve. It allows for more targeted messaging that can be easily shared and passed on, widening your reach.
It also allows for a more detailed presentation of complex topics, where knowledge is paramount.
Specific sectors can be targeted with printed media quickly and easily.
Additionally, printed materials can
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enhance your credibility
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highlight your professionalism
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make your message more memorable
Embracing printed media can complement your overall marketing strategy, helping you connect with your audience on a deeper level.
Events
Events serve as a powerful marketing tool for B2B companies by providing opportunities for networking, brand visibility, and lead generation.
Exhibitions allow businesses to
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showcase their products and services
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engage directly with potential clients
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strengthen existing relationships.
By participating in or hosting events, companies can establish themselves as industry leaders. Well planned stands can create memorable experiences that resonate with their target audience.
Meeting with people and interacting face-to-face is a very powerful marketing tool.
Leveraging events effectively can ultimately drive growth and enhance brand loyalty.